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Content Ideas and Insights - 11.14.25
“Imperfect/Quirky Moment (Wabi-Sabi)” Trend context: The “wabi-sabi” audio from Bobby Hill has become a viral format for showcasing the imperfect, slightly off, but charming moments. Why it works: Users love authenticity: less polish = more approachable. The moment of “something is off” + reveal of why it’s ok generates humor + relatability. Great for creators wanting to show the behind-scenes mess, real life, bloopers. Blueprint: Audio: Use the “off-center wabi-sabi” so
ciolkojosh
Nov 18, 20251 min read


Content Ideas and Insights - 11.7.25
Trend: “Absurd Reality Check” Context: The “Episode Queen Key” sound is being used for weird or absurd everyday insights. Why it works: Viewers love the “that-is-so-relatable but weird” moment and the deadpan lip-sync enhances comedic effect. Blueprint: Hook → Text overlay: “When you realise…” → Show something surprisingly odd (e.g., “When you spent all week optimizing your model and forgot to hit save”). → Use audio drop for comedic timing. Audio: Use the Episode Queen Key “
ciolkojosh
Nov 18, 20251 min read


Content Ideas and Insights Report - 10.30.25
Spooky season is here and you should take advantage of it. Do normal bits in funny costumes. Do pranks. Tell spooky stories. DIY tutorials - it's all fair game. 🔊 Audio & Sound Recommendations Spooky, Scary Skeletons by Andrew Gold — A classic Halloween meme-anthem, resurged repeatedly on TikTok. Bloody Mary by Lady Gaga — Especially tied to spooky/goth aesthetic content thanks to its viral use in the Wednesday dance context. Trending mashups / remix-sounds with big transiti
ciolkojosh
Nov 18, 20254 min read


Content Ideas and Insights Report - 10.23.25
“Hidden Talent / Behind-The-Scenes” Trend Trend context: One of the identified trending formats is the “#HiddenTalents” trend on TikTok (October 2025) — people revealing something unexpected about themselves/others. The other twist is to use the song by Sam Smith “Stay with Me” and try to sing a long to see if you can “Quit your day job”. Why it works: Audiences respond strongly to authenticity + novelty. Revealing a lesser-seen skill builds trust/relatability and driv
ciolkojosh
Oct 31, 20252 min read
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