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Content Ideas and Insights Report - 10.23.25
“Hidden Talent / Behind-The-Scenes” Trend Trend context: One of the identified trending formats is the “#HiddenTalents” trend on TikTok (October 2025) — people revealing something unexpected about themselves/others. The other twist is to use the song by Sam Smith “Stay with Me” and try to sing a long to see if you can “Quit your day job”. Why it works: Audiences respond strongly to authenticity + novelty. Revealing a lesser-seen skill builds trust/relatability and driv
ciolkojosh
Oct 312 min read


Content Ideas and Insights Report - 10.16.25
The "I Know Ball" Trend This trend is used to show off knowledge or expertise in an area where people might not expect you to "know ball" (an idiom for being knowledgeable/skilled). It's a great way to show off niche expertise. Trending Sound: "Them & I - I'm Not Them" Video Concept: Start with a text overlay that frames a common misconception about your brand/business, then transition to a clip that proves you're an expert. On-Screen Text Example (for a financial advisor):
ciolkojosh
Oct 162 min read


Content Ideas and Insights Report - 10.9.25
The "Betrayal List" Trend Inspired by a dramatic celebrity list, this trend turns everyday minor inconveniences or relatable failures into dramatic, personal "betrayals." The tone is exaggerated and comedic. Trending Sound: Audio from the Kanye West "Betrayal List" (use the specific viral sound on the app) Video Concept: Film yourself looking serious or disappointed (use a dramatic filter for extra effect). Use the text overlay to list a few common annoyances or setbacks rela
ciolkojosh
Oct 162 min read


Anthropologie and Smile - Organic Marketing Mastery - 10.5.25
Anthropologie and Smile : The Fine Art of Trolling for Buzz Ever noticed how marketing geniuses sometimes channel their inner prankster...
ciolkojosh
Oct 52 min read


Content Ideas and Insights - 10.2.25
Homeless Man AI Trend Use one of the AI video or photo generators and place the most dirty homeless AI generated man in the scene. I...
ciolkojosh
Oct 52 min read


Content Ideas and Insights - 9.25.25
“I lied…” Put this text over a video of anything that catches attention such as yourself and add 5-7 bullets of things that you love that...
ciolkojosh
Oct 52 min read


Contend Ideas and Insights - 9.17.25
“Unfortunately I do love: …” - put this text over a video of yourself or something to do with your brand/theme and list out 2 unhinged...
ciolkojosh
Sep 192 min read


Content Ideas and Insights - 9.10.25
“AI is going to replace you. I’d like to see AI…” - put this text over any unhinged video and add unhinged activities of a human and...
ciolkojosh
Sep 192 min read


Content Ideas and Insights - 9.2.25
The "If I Were A..." Aesthetic (Still Going Strong!) This trend has serious staying power because it's incredibly versatile for...
ciolkojosh
Sep 192 min read


Content Ideas and Insights - 8.26.25
TikTok: trends and audios Alexander Hamilton viral trend on TikTok (Alexander come back to sleep). Simply search and take a comedic twist...
ciolkojosh
Sep 23 min read


Content Ideas and Insights - 8.16.25
Content Ideas Sorority Rush Tok - try to get your brand into one of these houses. Offer free products or services. Or if you are a...
ciolkojosh
Aug 202 min read


Content Ideas and Insights - 8.9.25
This Week's Content Trends 1. The "Retro Filter Challenge" This trend is taking over TikTok and Instagram Reels by leveraging a sense of...
ciolkojosh
Aug 163 min read


Content Ideas and Insights - 8.2.25
Trending Content Ideas "The Cinematic Recipe" This trend is taking over food-focused platforms, featuring creators who elevate simple...
ciolkojosh
Aug 62 min read


Content Ideas and Insights - 7.26.25
Trending Content & Audios "The Echo Chamber Challenge" Inspired by a viral soundbite from a satirical animated series, this trend...
ciolkojosh
Aug 62 min read


Content Ideas and Insights Report - 7.19.25
Content Ideas: "Just A Little Something to Take the Edge Off" (Trending Concept/Audio) Trend Description: This trend is a humorous and...
ciolkojosh
Aug 53 min read


Content Ideas and Insights - 7.11.25
"Complicated" Dance to Avril Lavigne represents a fascinating revival of 2000s nostalgia, with predominantly male creators leading...
ciolkojosh
Jul 312 min read


Content Ideas and Insights - 7.12.25
"Nothing Beats a Jet2 Holiday" Ironic Disaster Meme Originally a cheerful British airline commercial set to Jess Glynne's "Hold My Hand,"...
ciolkojosh
Jul 313 min read


Content Ideas and Insights - 6.29.25
Content Ideas Use an AI video generator such as Google Veo3 to make videos of inanimate objects with a face on it being spoonfed a food...
ciolkojosh
Jul 252 min read


Content Ideas and Insights - 6.24.25
Content Ideas The first trend this week is the sound that uses a snippet of “Low Life” by Future. Simply take a video of yourself with...
ciolkojosh
Jun 302 min read


Content Ideas and Insights - 6.12.25
Content Ideas The first easy trend is satire - simply place text on top of a beautiful nature setting saying “I can’t believe humans...
ciolkojosh
Jun 302 min read
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