Content Ideas and Insights - 7.12.25

"Nothing Beats a Jet2 Holiday" Ironic Disaster Meme

Originally a cheerful British airline commercial set to Jess Glynne's "Hold My Hand," this trend has evolved into darkly humorous content where the upbeat jingle contrasts with vacation disasters, travel mishaps, and chaotic moments.

Content Execution: Creators pair the cheerful Jet2 audio with footage of travel fails, accident-prone moments, or ironically disappointing experiences.

"You're recommended to me by some people"

The “You're recommended to me by some people” sound is a trending sound that can easily fit into potential customer feeds.” Simply add descriptions of 2 different people and cut to each of them with their descriptions written on the screen shaking hands. This is mainly a TikTok trend.

"Girl, So Confusing"

"Runway Retreats" using Charli XCX and Lorde's "Girl, So Confusing" transforms everyday moments of changing one's mind into high-fashion editorial content. Fashion enthusiasts and Gen Z audiences gravitate toward this dramatic interpretation of relatable experiences.

"Aura Farming Boat Kid"

"Aura Farming Boat Kid" originated from Indonesia's Pacu Jalur boat race, featuring 11-year-old Rayyan Arkan Dikha's composed dancing on a racing canoe. This trend captures global attention around "aura"—effortless charisma and magnetism—particularly resonating with Gen Z's fascination with presence and energy.

"There Was a Time" Nostalgic Carousel

Set to Cigarettes After Sex's melancholic "Nothing's Gonna Hurt You Baby," this trend features two-slide carousels contrasting present serenity with past chaos, creating powerful emotional narratives about personal growth.

Content Execution: Slide one shows current peaceful state, slide two reveals a contrasting past moment with the caption "but there was a time."

"That's Awesome, Congratulations" Sarcastic Response

This trend highlights the disconnect between socially expected enthusiasm and genuine personal interests, using contrasting responses to "important" versus personally meaningful events.

"Imma Be" by Black Eyed Peas (Business Friendliness: 9/10) - Perfect for day-in-life content

E-commerce and Retail

Recommended Trends: "Pack an order with me" combined with ASMR unboxing experiences

Audio Strategy: Leverage "Illegal" by PinkPantheress for product introductions and "Imma Be" for behind-the-scenes content

Implementation: Create satisfying product packaging videos, customer order fulfillment content, and product reveal moments

Healthcare and Wellness

Recommended Trends: Day-in-life healthcare worker content and educational explainers

Audio Strategy: Use calming original sounds and "Nothing's Gonna Hurt You Baby" for trust-building content

Implementation: Showcase professional expertise through authentic workplace moments and patient education

Technology and Software

Recommended Trends: Behind-the-scenes coding and problem-solving tutorials

Audio Strategy: Tech-friendly trending sounds and educational audio

Implementation: Simplify complex concepts into digestible 60-second explanations and team collaboration showcases

Beauty and Cosmetics

Recommended Trends: Get Ready With Me (GRWM) and transformation content

Audio Strategy: "Big Mama" by Latto for confidence-building and beauty transformation sounds

Implementation: Focus on inclusive beauty standards and authentic transformation journeys

Overview

We uncover the top trends on TikTok, Instagram, Linkedin, Facebook, Google, X, Reddit, email, and more. In addition we provide valuable data and insights segmented by customer demographics and provide ideas for new content for all types of businesses to then leverage. From clothing companies to apps, we are the #1 choice for both professional marketers and self starters who need an extra edge every week. Or you can even use us as your social media strategist given all the content we publish at a cost that you cannot beat and a quality up to par with top consulting firms and agencies. We won’t run your strategies for you, but given our proprietary data science and AI expertise, you can hit the ground running fast. So let’s dive into it.